How to avoid purchasing counterfeits online

Buying products online has been made convenient, by sites such as Jumia Kenya. This means it is also easy for sellers of counterfeits products to sell online. Many at time we trust the website we buy from, however, we should keep in mind the vendors in those websites can fake their details and sell counterfeit goods. There are several ways to avoid purchasing counterfeits. See our top tips below:

Check the identity of the sellers

When purchasing a product online you must look at who is selling the particular product that you want to purchase to avoid purchasing counterfeits. To check which seller you’re buying from, look for the “Sold by” line or similar language near the item’s price. For Masoko the name of the seller is directly below the product name while for Jumia it’s on the far-right side of the product. The seller you are buying from is very important to take note. If the product is sold by a well-known distributor or manufacturer then you are in safe hands. You can tell this on Jumia by looking for products with the “Jumia Mall” tag.

If you have no option but to buy from sellers who are not well known, then you will have to go through the seller’s profile. Look at the ratings of the seller, the reviews of the product you want to buy and the other products the seller is selling.

Sponsored Content

Buy online on Jumia Kenya

Hassle free shopping, free 7 days returns, no questions asked!

Check your consumer rights on the website

Online retailers are obliged to provide you with clear and correct information about your consumer rights, such as the 14-day withdrawal right or the legal warranty of at least 2 years. You can check the website’s policies regards to safe guarding both the seller and customer such as Refund policy and return policy. This will help you avoid purchasing counterfeits.

Pay attention to refurbished products

There is no clear definition of refurbished products. Is it considered as new or not? This makes a difference to your guarantee, and to what you can except from such a product. Consider the price you pay. Compare it with other original products. On Jumia, refurbished products are often marked as “Refurbished” in the title, or description. So look our for this as you choose which products to buy.

Check buyer reviews for consistency in the item itself

Ensure as you review the ratings and comments of the product you want to buy and of the seller selling them. Good reviews and high ratings aren’t always a guarantee that the product itself is good or safe. Fake and paid reviews are still prevalent in many online stores. If an item has many reviews, generally it’s a safer choice than an item with only one or two reviews, or an item with no reviews at all. Take note that a high rating doesn’t guarantee that your product will be safe, but a highly rated item is usually safer than one with a very low rating and poor reviews. Also check on a new product-review scam which involves the seller changing the listed product while keeping the link URL the same.

That practice allows the new, different product to “inherit” the previous one’s reviews and positive rating, without the need for the seller to start up a new page. This sometimes happens when a popular product is discontinued, and it isn’t a widespread scam yet. But when you’re shopping, it’s worthwhile to check the reviews and make sure everyone there isn’t talking about how they love their TV on a product listing for a radio. You will have to really read through and see the kind of language being used on the comments.

Buy online on Jumia Kenya

Hassle free shopping, free 7 days returns, no questions asked!

Pay with a secured means of payment

When you pay for a purchase on the Internet, you need to follow 3 golden principles:

  1. Always pay on a secured payment page (displaying a padlock or key logo, and whose URL address begins with “https”).
  2. Pay by credit card or mobile money (e.g. M-Pesa) by preference, as you may be able to recover your money from the credit card issuer in case of fraud.
  3. Avoid direct money transfers (such as Western Union, World Remit, World Pay, Money Corp etc)

Know the hallmarks of the real product.

Before you shop online, get familiar with the product’s appearance, including the brand markings and any unique details. Genuine manufacturers will put their logo in specific places, like hardware detailing on a purse or on a tag inside the product. That way, if a counterfeit arrives on your doorstep, you might be able to spot it more quickly.

Check the picture of the product

Do the pictures shown on the website look unprofessional? Is there something wrong with the logo or does the background look strange? Are the photos of low-quality? Is it impossible to zoom in? Is only part of the item displayed? These may be indicators of a website that is selling fake products.

Watch the price of the good

Counterfeit products are often sold at a price considerably lower than the price quoted on official retailer website. “If the price is too good to be true, it usually is” is a principle that you should bear in mind when buying on the Internet. Do not hesitate to compare prices on several websites, and always take the total price into account (are VAT, delivery cost, banking fees, custom duties, etc. included?).

Sponsored Content

Leave a Reply